Posts Tagged ‘freelance’

One Play Wonder

December 23, 2009

Imagine if a professional football team had only one offensive play. That play was highly successful the first time they used it; worked like a charm. Short screen pass to the right. Then, over and over and over again, they used that same pass for every play, every game.

Opposing teams would know exactly what to do to defend the play. No surprises. No anticipation. There’s three words to describe this one play wonder…boring, lifeless, ineffective.

The same philosophy applies to your entrepreneurial efforts. Are you a one play wonder?

Do you rely on a single method of marketing and selling because you had great results once?

Have you forged a badge-of-honor because you’ve “always done it like this before?” After all, “if it ain’t broke, don’t fix it.”

Do your clients yawn at your “canned” approach to marketing and CRM?

My point is: if you’re using only direct mail…try building your social media network too. If you’re spending hours a day managing your social media network…try outsourcing that task to a freelance site like, or and make a few cold calls.

If you only rely on cold calling to market yourself, mix it up and try a combination of cold calling and direct mail. If you use the same tired sales letter for every mailing, supercharge it for more power. If necessary, hire a copywriter to kick it up a notch. If you are used to sending snail mail sales letters, create or re-design a dynamic website or homepage to draw a larger audience.

Can your competition “read” your same ‘ol marketing plays and beat you to the client?

Remember the no surprises, no anticipation reaction of the opposing team mentioned above? That’s what your clients and competition experience when your approach to marketing and CRM is a one play wonder.

Add some spice and variety to your marketing and CRM! You’ll not only see an increase in your client base, you’ll punt your competition to the other side of the field.


4th and Long

June 4, 2009

A football team in a 4th and long position is poised to make something out of nothing. It’s a long shot…slim chance. The Dallas Cowboys’ new show, 4th and Long on Monday nights at 10:00 p.m. on Spike gives 12 wanna-be players the chance for a spot on the team.  There are only a few remaining and the final two men standing will have their own 4th and long for a single place on the roster.

How often do we, the freelance or small business person, have our chance at the 4th and longs? Every day? Hopefully not, but we’ve all been in that position where it’s a long shot to get that big client or pay that business debt off once and for all, or meet that right person who will give us our big break. What are our options for play calling on that 4th and long?

  1. Use tried and true methods – Play it safe.
  2. Give the ball to someone else on your team – Delegate
  3. Take a gutsy chance and push forward toward that 1st down – Make something from nothing

O.K., now that we’ve made our choice, what happens next? In pro football, does a team always make 4th and long? A resounding NO way. Does the team give up? NO way! So what if we take that gutsy chance and it doesn’t work out to our expectations? Oh well…you’ll have the ball again and it will be 4th and long and you’ll try it again.

But what happens when you do make a daring play call and you get that client or that big break? You have to be ready for that too – ready to accept the fact that you’ve made something from nothing – ready for humble self-confidence (yes, the two can coincide side-by-side) – ready to plan your next strategy for winning your game.

What 4th and long are you facing today and what will your next play call be?