Posts Tagged ‘heart’

The Heart of the Matter

April 2, 2009

What makes a football player great? What makes an entrepreneur stand above all others? What is the key ingredient that makes each excel?

HEART! A player can have all the talent in the world but without heart, they won’t ultimately succeed. Players with heart impose their will on the opponent. A defensive back with heart will always cause a wide receiver to watch his back. A player with heart will back up the talk which equals credibility.

Without heart, talent becomes a lifeless, sterile environment. Going through the motions without the passion.

As entrepreneurs, we impose our will on our prospective customer with our dynamic closing skills, made with heart…really caring about our customer’s needs and wants.

Of course we don’t want people to have to watch their back around us, that’s not what I’m talking about here. We want to have so much heart that we make a splash wherever we are; people are aware of us. When we promise end results to our customers, backing that up with action also equals credibility for us as individuals and for our businesses.

When I think of the greatest pro players, past and present, I think of Brett Favre, Emmitt Smith, Kurt Warner and Payton Manning just to name a few. All of them played with heart and their stats prove it.

How will you set yourself apart in the business community? Are you known by your heart? Do your customers really know you care about them and their businesses? Reach out today and get to know your customers then check your stats.